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There are many different kinds of search engine optimization, and they all have one goal: to improve a website’s visibility on Google. On-page SEO focuses on improving a website’s content, including its keywords, headers, and meta titles and descriptions. Off-page SEO focuses on improving the website’s technical aspects, such as its navigation. These are all part of technical SEO. Off-page SEO also includes the use of social media to promote a website.

There are various types of SEO, but one of the most important is on-page SEO. This involves optimizing a website’s content in order to gain higher rankings. Although there are many different types of SEO, these seven techniques are integral to helping a site rank higher in search engine results. However, you may be wondering what each type of SEO is and how they differ. Listed below are the seven most commonly used types of SEO.

Local SEO focuses on local search. The goal is to increase a website’s presence in search results, especially organic ones. This process starts with keyword research. After that, optimization processes include creating a Google My Business profile with relevant information. These listings can include business hours, reviews, and photos. Additionally, local SEO takes into account the prominence of the website based on proximity, relevance, and prominence. It’s important to remember that local SEO isn’t a one-size-fits-all solution, and can be implemented to increase your website’s visibility.

There are three major types of SEO. White hat SEO follows 100% of Google’s rules, gray hat is ambiguous, and black hat is the complete opposite of white hat. Most practitioners will fall into one of these three camps. While there are SEO specialists who specialize in one of these three categories, most will fall into the gray hat camp. While they may be the most effective, they are not necessarily the best.

Technical SEO involves the optimization of website code and structure. Not all of these aspects involve hiring a developer, but they do involve some technical work that can influence a website’s ranking. These activities can improve page speed and site navigation, and include using canonical URLs to avoid duplicate content. The addition of structured data and other features can also boost a website’s SEO. The main goal is to optimize for both types of traffic and make a website as useful as possible to potential customers.