ZANA Digital Marketing Agency

You can have the nicest website in the world and spend as much money on it as you like. But if you can’t get any traffic to it, what is the point? You’re not going to make any sales or get any leads.

If you are reading this you probably know that digital marketing is something you need to be investing more in to, but might not understand the different approaches needed and what is involved. You might even be employing some techniques already. Chances are you will use Facebook and Instagram. Social marketing is a part of it so well done! Perhaps you have an understanding of SEO (Search Engine Optimistation) and have done some keyword research.

A complete digital marketing strategy is made up of multi-channels. Let me explain. Say your website makes 100 sales per day, typically 30% of those sales will come from Google organic (FREE) searches for your product or service. 30% might come from Google and Bing paid ads. 20% might come from your email marketing campaign. 10% from your affiliate program and the final 10% through social media marketing. 

Making sure you have multi-channles of revenue is a good idea! Because if something goes south with one of your revenue channels, you still have the others to fall back on. For example, Google may change the way they rank sites in your industry and downgrade you to page 2 for your main keyword or phrase. This could cost you a lot of money, especially if it was your only sales channel.