SEO Agency

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Website | 0161 848 4300
19 Swan St, Manchester M4 5JJ, UK

Opening Hours:
Monday: 8:00 AM – 6:30 PM
Tuesday: 8:00 AM – 6:30 PM
Wednesday: 8:00 AM – 6:30 PM
Thursday: 8:00 AM – 6:30 PM
Friday: 8:00 AM – 6:00 PM
Saturday: Closed
Sunday: Closed

Area Served:
Within 4 miles (6.4km) of 19 Swan St, Manchester M4 5JJ, UK
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Digital Strategy

Discovery // Audiences // Digital Strategy

We start your digital campaigns by discovering who your digital customers are, where they spend their time online and what messages appeal to them the most.

Whether you're new to digital, or you're looking to take your campaigns to the next level, our Discovery-first approach will bring you insight that's useful beyond just your digital campaigns.

We turn those audience and content insights into a flexible digital marketing strategy. One that is based on sound research but that can adjust quickly based on performance and on market changes.

Above all we create complex, powerful strategies that are unique to your business, because basic strategies only lead to basic results.

Paid Media

Paid Search // Paid Social // Display & Retargeting

Paid Media traditionally encompasses PPC (Paid Search), Paid Social and Display Networks. What's untraditional about our approach is the way we blend the channels together to drive conversions.

Creating fluid media budgets that we can quickly shift between channels allows us to focus on your most critical KPI: Return On Investment. We run your campaigns as if they were our own, constantly adjusting and optimising campaigns to bring you the highest performance.

Each paid channel has it's place, and our channel blend is focused not just on conversions but on awareness that drives conversions. For most clients the buying funnel will have a double-digit number of steps. Our campaigns build volume in every stage of the pipeline.


Content: Copywriting // Video // Imagery

Since our formation in 2008 we've understood the impact of content, and how to craft text, video and imagery to speak to your audience and drive conversions. Our Discovery-first approach allows us to build out the content-pillars of your campaign, so the topics that your target audiences will engage with the most.

Creating successful content in 2024 is different to 2008. There are more channnels and more formats. Short-form content is as critical as long-form, but requires just as much crafting.

We'll create long, short and micro-form content that excites and interests your audience, and moves them along the buyer journey. The words, images and video that we generate will be in your tone of voice, and adhere to your brand guidelines.

A great content strategy isn't a simple strategy. Throughout the content production process we'll involve you as much as you want; be hands off if you need to focus on other priorities, or join us on the content production journey and we'll help educate you and your team.


On-page SEO // Off-page SEO

Natural Search (SEO) is a medium-to-long term strategy to drive visitors who have a higher intent. It now compasses far more than optimising against a particular keyword - it's about creating rich and engaging content that is looked upon favourable by the search engines, and the users who visit it.

Technical SEO is as important as it's every been. We'll optimise your online properties, making them more efficient and more interesting to the search engines.

Natural Search (SEO) is a medium-to-long term strategy to drive visitors who have a higher intent. It now compasses far more than optimising against a particular keyword - it's about creating rich and engaging content that is looked upon favourable by the search engines, and the users who visit it Learn More

Analytics Audits // Real Time Reporting // Tag Management

High-performing campaigns require a trustworthy analytics stack. Reliable visitor and behavioural data means that everyone is making better decisions.

We build accurate and reliable analytics stacks for our clients. From auditing and improving their analytics systems of record (e.g. Google Analytics) to building near-realtime reporting solutions. A Google Analytics certified professional will help you build the best solutions.

We'll also help you create the best tag stack, working with your tag management solution (e.g. Google Tag Manager) to ensure that it's accurate, and performs well.

Google Rating: 5.0 out of 5 stars (19 total ratings)

Francesca Wilson
5 Star
The E-Word have been a massive support to our company for over 4 years now. Their commitment to our growth as a business and their passion to support our ethos have helped us develop our content and help to increase our reach by teaching us their best practices along the way. They're always happy to answer questions and help us build our own understanding. We have always feel like a priority when working with them - I would recommend them to anyone! They're fantastic at what they do, and get behind every client to help them reach their full potential.
Thursday 14th December 2017
Ann Durrell
5 Star
We have worked with Kleon and the E-Word team on our digital marketing strategy. They have helped us identify new ways to approach our marketing to maximise value. In the past we have also been along to several of the E-Word's events in the past and always come away with lots of ideas we can implement on our digital strategy. I have always found Kleon, and the E-Word team extremely knowledgeable, detail oriented and most importantly personable. I would definitely recommend to anyone looking to develop and grow returns from their digital marketing.
Wednesday 14th November 2018
Sofia - teapigs
5 Star
We've been working with the Eword for a year or so now. The team is bright and enthusiastic, lay out plans for us in a commercial, not-too-much-jargon way and have made a big impact on our SEO.
Thursday 22nd November 2018
Ruth Nelson
5 Star
theEword truly are experts in their field and a really great bunch of people to work with. Having worked with them for many years in various roles, I can honestly recommend them to anyone looking for strategic or tactical help with their digital and search marketing.
Friday 15th December 2017
Emma Lloyd
5 Star
We've worked with E Word for over 2 years now and have a really great relationship with the team which is something we really value. We would highly recommend them!
Monday 12th September 2016