PAB Studios

You probably don’t need to be told that the top of the Google search results page is a pretty good place to be for any business (unless it’s for the search term ‘worst companies in the world ever’).

There are two ways to get there. It’s a bit like getting in to one of Wakefield’s numerous high-class VIP nightclubs. You can wait obediently in line, polish up your best shoes and hope the bouncer likes the look of you (SEO); or, alternatively, you slip the doorman a tenner and jump ahead of the queue (SEM).

Unlike SEO, which costs less but takes much longer to see results, SEM can drive results quickly and effectively.

It doesn’t have to cost the earth, either. The Pay-Per-Click (PPC) model ensures that you only pay for clicks through to your website from selected search queries, ensuring quality leads with high purchase intent.

We’ve got so many ways of connecting with companies, products and services these days.

Trends come and go in a flash, technology evolves at frightening rates and attention spans fade faster than you can say ‘Facebook feed’.

Your brand is the one constant in all of this, a flagpole planted firmly in the shifting sands. It’s the foundation, the building blocks. A solid brand identity gives you the confidence to go out and make your business a success.

We’re not just talking about logos and colours here; your brand is everything. It’s the public face of you, your values and your personality. It’s every single experience a customer has with your business, and the perceptions that they form as a result. It’s what you want your audience to feel about you and your products.

Nine in ten of us still tune in to the radio each week. That’s just under 50 million people – 100 million captive ears waiting to soak up some audio goodness.

I bet you can recall a memorable, mildly annoying radio ad without a second’s hesitation. How else would you know that Autoglass repair and Autoglass subsequently replace without that little jingle?!

Radio ads stick with us in a way that no other form of advertising can, and science agrees.

Involuntary Muscle Memory – otherwise known as an earworm – is a catchy piece of noise which sticks in our head long after we’ve heard it. Latching your business onto a earworm can do wonders for brand awareness.

Advertising on the radio is a surprisingly cost and time effective way of communicating your key messages and making them stick.

We’ll help you keep up with changing habits, too.

At heart, we’re all just big kids in a sweet shop. We know what we want, but we can always be tempted into wanting more.

Flash a jar of cola cubes (remember them?!) in front of us and we’re piling them in with the rhubarb and custards before you can say sherbert dib dabs through mouthfuls of flying saucers.

In the retail space, there’s plenty of ways you can take advantage of our avaricious nature.

Point of Sale marketing is a great way to showcase new products, promote additional add-ons or forge a deeper connection with your brand when the customer is in store and already on the cusp of a purchase.

Window and door graphics, countertop displays, freestanding display units, hanging units, digital display boards; whatever message you need to communicate, we’ve got a way of doing it effectively.