Marketing Matters Online

The first impression is crucial, especially when it comes to online business. A website is the face of a company and the primary point of contact for potential clients. Similarly, social media pages require constant updates and management to ensure they function optimally and engage users. Outdated information, broken links, non-mobile-friendly sites, and poor responsiveness all negatively impact the user experience. A well-designed and fully functioning website is critical for showcasing a business's products, prices, place, and promotions. Any website issues or difficulties will reflect poorly on the business and may result in lost customers and revenue. Therefore, it's important to keep the website updated, aesthetically pleasing, and optimised for search engines by including SEO tags, page links, Schema text tags, Image Alt tags, On-Page SEO, Google Indexing, GMB updates & post linking, high authority backlinks, and high-performing keywords & phrases. Social media platforms, specifically Facebook business pages, require regular and engaging content to attract and retain customers. Consistent and updated posts can also positively affect search engine rankings. Visitors make immediate judgments based on their first impressions of the business, whether through social media or a website, so it's crucial to make a strong impression. The link between social media and a business's website is an essential aspect of online marketing. Google My Business and Google Maps are significant for businesses to ensure their important details are listed and can be easily found by potential customers. Reviews on Google also enhance SEO results, and businesses with many reviews tend to rank higher on Google Maps. On-page SEO refers to optimising individual web pages to rank higher in search engines, and it involves optimising both the content and HTML source code of a page. This is different from off-page SEO, which refers to external signals like links. Our On-Page SEO Website Plan will include keywords/phrases, SEO-friendly domains, website optimisation, content management, H1 & Meta/Alt Tags, Links and Anchors setup, mobile optimisation, and Schema Mark-Up Text Optimisation. Overall, it's essential to create a strong online presence through a well-designed website, engaging social media pages, and optimised search engine listings. Potential customers' first point of contact is typically one of these three, and a positive first impression can significantly impact the success of a business. Marketing Matters Online is a UK based website design & development business set up and run by myself,  Paul G - Wood. I have over 30 years of combined graphic and web design experience, along with extensive marketing knowledge working within various industries as well as specialising in both the Printing & Casino Industry. Primarily in Sales & Marketing, I have also worked in both fields operationally here in the UK and Internationally at all levels. MMO is a creative and flexible Website Design Agency with extensive experience in Graphic design, Print, and Marketing both on and offline. I have worked in media since 1984 and have been building websites since 2010. Specialising in creating unique graphics to boost your brand, as well as visual media that will help set you apart from your competition at an affordable price to suit all budgets. With a commitment to my clients and an extensive skill set, which I am always developing, training, and updating my approaches in line with rapidly developing technologies. I always strive to exceed expectations and provide the best possible ROI, Value for money, and customer service possible

Ezra Burnell
5 Star
MMO and Paul have been fantastic - Designed a new business logo for me as well as building and promoting my website. I am completely useless when it comes to IT but Paul walked me through every step and has done a great job... Highly recommended.
Monday 2nd January 2023

Herbert Chisholm
5 Star
highly recommended - I am not IT savvy at all and Paul was able to set up the website, get us on google and do all our graphics designs and illustrations for the logo and adverts on Facebook without me having to worry.. just left it to him and he did a great job - Thanks :-) Herby
Thursday 20th January 2022