Internet Marketing Platinum Ltd

SEO Barnsley? You typed “SEO Barnsley” or did you type “SEO in Barnsley” or even “Barnsley SEO” into Google and found us? Really??? Actually haha, we’re really not surprised one bit. It’s entirely on purpose and by design. We can help you to get ranked in Google too. Whether your business is Barnsley, South Yorkshire based, or, indeed, based anywhere throughout the world, we can certainly help you. Let’s have a chat and found it our you’re currently ranking, how strong your competitors are and what it will takes to get your business found in popular search engines such as Google, Yahoo and Bing. How does the SEO process work for local Barnsley businesses? It starts with a chat to assess your requirements and speak about your goals. Sometimes organic SEO is not actually a good fit for a business since not all businesses actually want more traffic and not all businesses owners actually want more targeted traffic, or are willing to put in the effort to really make a winning SEO campaign work. Yes it sounds strange but some businesses will not grow. Maybe they are lifestyle businesses, which aren’t setup to become profitable. Some business owners are happy to get to a certain level and not scale up. That’s absolutely fine but if this sounds like you, then perhaps SEO is not for you. Search engine optimisation has been proven to drive lots of targeted traffic to a website, when done properly. This is why we have a good chat with you, an initial meeting, to assess your needs, and find out if we’re a good fit to work together. There are many aspects to local SEO, national SEO, and international SEO and a lot of the process involves pretty standard digital marketing principles being followed alongside creativity. There’s analysis, design, and iteration. We need full commitment to our SEO campaigns, so that we can make them really work for your business. We work with lots of clients, small, medium and large businesses. From micro businesses, startup businesses, SMEs, charities, medium customers, local authorities and enterprises. We provide a full services digital marketing offer from logo design, to web design, to branding, to SEO, to email marketing, to many other aspects of internet marketing. Our services are provides to many types of businesses and organisations globally. If you need multilingual SEO in WordPress – we’ve got you covered. Need local SEO with Google My Business (GMB)? We can help to drive your SEO forward and help you to dominate local search. Feel like scaling up to franchise your business out nationally or open new brick and mortar stores? We can help? Happy to just service one location in a 25 mile radius? Great. We can help you to dominate local search results and take market share from your competitors. Remember organic search engine optimisation (SEO) can provide quick wins, we can look at low-hanging fruit but it’s a long term commitment. We won’t hold you to long-term contracts but do look for like-minded business owners to build working relationships with, who really want to understand what SEO is and how it can help their business. We can help you to rank well in Google but there’s no silver bullet to SEO. We need your input, we need to get to know you and your business. When this happens, SEO campaigns are so much more successful. There are some clients and business types that we don’t work with and we’re looking for businesses that are a great fit for us and organic SEO. We’re looking for the really great businesses who Google will want to rank, with some help from us. We aren’t looking to work with businesses who don’t actually deserve to have top spots on Google.

What is search engine optimisation (SEO)?

Search engine optimisation, popularly referred to as simply SEO is absolutely and most certainly one of the most effective methods of driving targeted web traffic to a website. It’s a part of digital marketing and is popular with business owners who want to receive a really good return on investment (ROI) on their marketing budget. Let’s face it, who doesn’t? Search engine optimisation (SEO) works by improving the quality and quantity of web traffic to your website. Depending on they keywords, key phrases and search terms that you target, you’ll reach a local, national or international market with your website, by using tried and trusted SEO techniques. Be careful though, you must choose a SEO company who really knows what they’re doing, as many don’t. Remember, bad SEO or black hat SEO techniques that actually damage your website’s Google rankings, result in permanent bans from popular search engines and basically mean that your website gets “slapped” down the search engine results pages (SERPS). Search engine results should be achieved by using best practice SEO techniques and running a successful SEO campaign entails trusting and hiring a real SEO practitioner, an expert in the field of SEO, a trusted Barnsley SEO company like Internet Marketing Platinum. SEO is also often referred to as being organic SEO, which means unpaid traffic. The opposite of Google Ads (aka Google Adwords) which is literally paid traffic. Organic SEO tends to take a little longer to get going but the results also don’t taper off as quickly as with paid advertising. Think of paid advertising as a tap that will be switched on and off quite quickly. Whereas organic SEO takes longer to get going, although there is usually low-hanging fruit and quick wins to be benefited from. SEO results are longer lasting but competition, especially for medium to difficult competition keywords, will generally “up their efforts” when they see that your website is ranking well in Google et al, and your competitions’ market share is being reduced. This is why SEO should be seen as a constant effort. But, if you choose a good SEO expert, then you would expect to achieve return on investment (ROI) – so basically you should really get more out than you put in. Or else what would be the point anyway? If you aren’t getting a return from your SEO company, and the results are poor. Then get in touch with Internet Marketing Platinum and I’m sure we can help you out with a winning SEO campaign.

Search engine optimization (SEO)? Isn’t is actually spelled with a ‘z’?

In America yes it’s search engine optimisation with a ‘z’, but in the UK it’s search engine optimisation with a ‘s’. 

How to do search engine optimisation (SEO)?

In our opinion, there’s two types of SEO – good SEO and bad SEO. Is is really that clear cut? Yes. We think so. Many so-called “SEO experts” really haven’t a clue when it comes to SEO and this is apparent in their lack of results. So many new clients have approached us after having a terrible experience with a SEO company or SEO freelancer who did a bad job of their SEO. Unsuccessful SEO campaigns are usually a result of intervention by practitioners who lack experience in all of the areas that must go towards successful SEO efforts. There is a worrying trend of rogue traders in our industry who really don’t know what they are doing and clients are having a poor experience and their businesses and rankings are being damaged. It’s a sad fact that it can be difficult to understand how to really choose a SEO expert to help you with your website’s SEO.

But it doesn’t have to be difficult and we have a solution for you. All you simply have to do is speak to the SEO expert you’re thinking of hiring and see if they can speak to you in plain English rather than try to confuse you with technical jargon. Ask them to show you what they do and what they’ve done. Ask to speak to other clients who have received an excellent service and long-standing sustainable results. Read reviews and testimonials, and actually check the Google rankings that they’ve achieved over time. It cannot be emphasised enough that these rankings must be sustained over a long period. “Blackhat SEOs” use techniques which are spammy and against Google’s terms of use, which may provide very quick results today but they are designed to actually fool search engines.

Algorithmically, they may get away with it for a while but once Google looks more closely and finds out, this is when the trouble starts, and your website could be penalised for these results. Choose a SEO company or SEO freelancer wisely and really do your research. Use Internet Marketing Platinum for world class “white hat SEO” which is ethical and within Google’s terms of use. Don’t be fooled by rogue trader SEOs and/or inexperienced SEOs or really shouldn’t be called SEO professionals at all. These people should be put out of business and contribute towards giving our profession a bad name. Choose Internet Marketing Platinum if you want to work with the best on your SEO campaign. Your business and website deserves it. Search engine optimisation should be done the right way, with proper keyword research, thorough competition analysis, a top-down approach, a proper SEO plan and meticulous implementation which checking and reporting every step of the way. If your website isn’t up-to-scratch and doesn’t adequately represent your business and what your target market needs, then it need a website redesign, it need redeveloping, modifying, you need multivariate testing performing as part of the testing, usability testing, UX, user experience is key. Fewer clicks to achieve tasks is the way to go. Don’t settle for anything less than Internet Marketing Platinum.

How search engine optimisation (SEO) works?

Fantastic SEO is all about representing your business in the best possible light online and ensuring that your website’s copy (hire us for a copywriter) is spot on, your web graphics speak to your target audience (hire us for graphic design), your brand and logo works for your business and engages your target market (we provide branding and logo design), and you’re basically giving your prospective customers what they want. SEO starts with requirements – what your business is seeking to achieve. What are your goals? Do you have a mission statement, a vision? If you don’t have these things, then how do you know what you seek to achieve? SEO looks at good marketing practice – i.e. finding out what your customers/clients want and basically giving it to them. Research needs to be revisited from time to time. Things changed. Look at the current situation with the pandemic. The landscape has changed. We’re now having much more meetings over Microsoft Teams, Zoom, Google Hangouts, Facetime – we’re working at home if we can. Things are difficult now. The world is changing. Your website and your business needs to adapt in order to survive. It’s difficult but necessary. If you provided face to face training previously, can you develop online courses now. Do more online. This will help our carbon footprint. There is always a silver lining. Search engine optimisation works best when you have fresh, topical, timely content to publish. This is content that will help to build trust with not only your prospective clients and customers, but also build even more trust and authority with your existing clients. Have you ever had clients cancel on you and go to competitors. We know we have. But we certainly have fewer clients cancelling on us now than when you first started. Because we learned, we adapted. We learned from our mistakes. We listened to feedback. We improved transparency. We took the time to market our services and gather customer insight, so that we now provide better customer services that we ever did. We’ve followed this philosophy of continuous improvement for years now and this is how you can grow your business too. This is how search engine optimisation really works. It works by understanding your customers, giving them what they want, educating them and providing a fantastic customer service. From a technical perspective, you need lots of regular content, be it text based, video, images, infographics, and customer feedback like reviews. You need to act on the feedback and improve your business. We see so many websites which don’t represent the underlying business. Sometimes the business behind the website performs much poorer than the website representing them, we also see poor websites which excellent businesses behind them. It’s a bit like dressing up to go out. We work with tradespeople for example, whos work is outstanding but their website looks terrible. Some tradespeople don’t want more work since most of their work is word of mouth and they don’t have infrastructure in place to scale and they don’t want to scale. If they want to scale that’s another matter, we can help with standard operating procedures (SOPs) too to help better automate and scale a business. Business development is key to this. But our target market is not business owners who are at capacity, who don’t have infrastructure and desire to scale. If they don’t have infrastructure but DO have desire and goals to scale, then we can help with this. This is why we always have a free consultation to kick off a campaign, to find out your goals and if we’re a good fit. Our goal is to build working relationships, we see this as a team effort. Combining our expertise to help your company or organisation grow. But we can’t do it without you and you can’t do it without us. We know this because we’ve probably beaten the SEO company you used prior to us in most of their SEO campaigns.

Search engine optimisation (SEO) – do I need it?

It depends if you already have your search engine positions in place and sorted. If you do then well done, it sounds like you’ve done a great job or hired someone to do a great job. If you have then lets hope your positions are sustainable and no “black hat SEO” techniques have been used. We can always take a look and assess the situation. It’s more likely, if you’re reading this page, that you don’t have great search engine positions already in the bag and you’re looking for some expert SEO help with this. The other question I would ask you is “Do you want more business?” because if you do then organic SEO will give you this. Maybe you’re getting lots of targeted traffic to your website which is resulting in new business but you’d like to be more discerning about the leads you choose. Maybe you want higher quality leads to be generated to your website. Maybe you’ve had SEO done to your website and you’re getting lots of enquiries but they aren’t really about the right kind of thing. Maybe they’re “type kickers”. Our expert winning brand of keyword research can help with this. Our guess is that your previous SEO might have been a bit less targeted than we would have expected. With good, thorough, precise keyword research, your website’s content and copy can be adapted to laser focus in on prospective customers and those prospects will experience a much more direct and enjoyable journey from search engine results positions (SERPS) to clicking through to your website, to that trust being built on your website with all of the fantastic content we’ll produce for you to build your brand and website an a thought leader and authority in what you do. But here’s the thing. To work with us you must genuinely be that business. We don’t work with just any business. We’re looking for the best businesses to help to rank in Google. We don’t help businesses which don’t deserve to be at the top of Google to rank well in Google. We’re looking for great businesses to work with, to help. If you’re that business then get in touch with us.

How to explain how search engine optimisation (SEO) is achieved for content media?

This question is aimed at perhaps marketing executives at companies who need a little help and advice with explaining why SEO is needed for content media. Perhaps you have lots of blog posts which nobody is reading, perhaps you’re starting a YouTube channel to demonstrate and talk about your products and services, perhaps you’re looking at social media as a medium in which to reach your audience who are hanging out there. There’s many difficult scenarios. I suppose the question could be slightly rephrased to “Can’t I just add content to my website, do I really need SEO”? If this question has been on your mind and resonates with you, then here’s our answer. Yes you do need SEO if you want to achieve optimum results. Your content isn’t being read maybe it’s either poor quality content, maybe it isn’t unique content, maybe it hasn’t filled a gap, maybe it’s the same or too similar to existing content that your readership or viewers have already consumers. Maybe it just isn’t good enough. Or maybe there are blockers in terms of technical SEO, on-page SEO, maybe the content isn’t linked to in the right places where your audience are. For a start, if your content is poor then improve it. If your content is too similar to competitors, do you know this, have you looked at your competitors lately or just been plodding along with blinkers on just operationally running your business. If so, you need to do your competition research more regularly. Maybe you started your business 10 years ago and did initial competition research back then for your business plan but haven’t looked at it since. Actually go to Google and search for keywords that you think your customers would type in to find you. If you don’t appear, we can tell you why. I’ll be blunt, you took your eye off the ball. That’s fine. It’s time to put it right. Let’s get started. It starts with a phone call. Call Internet Marketing Platinum today and we’ll help you explain to your managing director, owner, or decision maker how search engine optimisation is achieved for content media.

How to use search engine optimisation (SEO)?

In a nutshell, search engine optimisation should be used to rank great content. We can’t rank poor content with SEO. We won’t rank poor content with SEO. We won’t rank a poor business with SEO. We won’t work with businesses, that to the best of our knowledge, aren’t great businesses. We’re an ethical SEO company who ranks like-minded businesses and help them achieve targeted traffic in Google, Yahoo and Bing. We provide organic SEO to Barnsley businesses, Doncaster business, Sheffield businesses, businesses in Leeds, throughout the world in fact. We don’t just work with any business though. Let’s have a chat and see if we’re a good fit.

How to improve search engine optimisation (SEO)?

It starts with good content. It’s all about content. Content is king, queen, etc. You cannot rank a website without good content. Google wants the best at top of Google. It’s Google website essentially. If you want to rank well in Google then you have to play by Google’s rules and it’s simply a case and ensuring you’re serving your prospects needs. You’re giving them what they want. You’re helping them. You’re answering their questions. you’re making everything accessibility and easy to use. You’re realising that your website’s visitors have different abilities, some may have disabilities. You need to find out what your customers need and give it to them. You can improve search engine optimisation (SEO) by realising that a website is NOT something that you have designed and just plonk up on the internet, never to be touched again until a few years down the line when you have it redesigned. If you’ve ever done that, you’ll know that strategy didn’t work. It’s a constant, ongoing effort and the more you put in, the more you will get out. That’s not to say that you should continue to pay your current SEO person if results and targets are not being achieved. Sack them right now. Simply say “You’re fired”. Kick them down the road, metaphorically of course, not physically. Please speak to us, see if we’re a good fit, see if your project is something we’re interested in taking on. Let’s have a chat about how to improve your search engine optimisation (SEO).

How does search engine optimisation (SEO) REALLY work?

Here’s the secret. There IS NO SECRET. There shouldn’t be any smoke and mirrors. But there are relationships we’ve built up over time. We know journalists who might be looking for your content. We know social media influencers who might be looking for content like you’ve produced. Don’t have any content? That’s fine. We’re creative, we are designers. We can help to brainstorm ideas and help you get the most out of your SEO campaign. What’s SEO all about? How does search engine optimisation really work? There’s no tricks. you know about your business. We just know about ours. There’s no secrets. Yes our processes are very well optimised and we know to to squeeze the very most out of a budget, and laser focus efforts in the right areas. Ultimately, though we follow best practice, we have great techniques for gathering information about the why website rank well in Google and why they don’t. We run test. We experience. We’re creative and we do really well for our customers. Our SEO techniques are straightforward, transparent, we give away lots of free advice and are quite happy if you end up wanting us to train your team in SEO. If they have time for it of course after all of those fantastic new leads start to be generated for your business. Maybe you have in house SEO practitioners who are “ok” at what they do but you want them to be excellent, the very best. We provide SEO training. Speak to us. I’m sure our SEO expertise will rub off on you and your team. You’ll learn as you go. It will be a fantastic experience.

What are three key considerations when evaluating keywords for search engine optimisation (SEO)?

Put your keywords into topics or themes. Keyword grouping is very important. It should be theme then keyword. Not just keyword. Also, know the difference between search intent, whether it’s informational or commercial. You may have heard of informational intent keywords and keywords with high commercial intent. To summarise this, you’re looking at competition, cohesiveness, relevance. or frequency, competition, relevance or relevance, cohesiveness, execution or frequency, execution, relevance. I’d sum it up as relevancy (search intent), competition (you’ll often hear me refer to ‘strength of the competition’ and SEO efforts will be relative to this), and search volume (usually quantified per month).

Can I hire Internet Marketing Platinum for our SEO?

Perhaps. We need to speak first. We’re all about managing your expectations and need to find out about your goals, your objectives, what you really want and if you’re willing to put the effort in too. We’ve worked with clients in the past who don’t sign off work and it affects SEO campaigns really negatively. It’s disheartening to see this. So this might surprise you but we need to trust you as much as you need to trust us. This need to be a working business to business relationship. This is certainly not a subordinate relationship where we are an employee. You’ll find good SEO practitioners can rank their own websites, make their money through selling their own products and services, affiliate marketing, advertisements, banners and so on, so they don’t strictly need clients. If you’re talking to a desperate SEO person who needs the sale, then you’re probably talking to a SEO person who will end of messing up your campaign but they’re just starting out.

How much does search engine optimisation (SEO) cost? What’s the price of SEO?

Please see our search engine optimisation (SEO) pricing page where we present a lengthy SEO pricing ultimate guide.

How to optimise search engine optimisation (SEO) for Google?

You can optimise a website for Google like you can with any other search engine like Yahoo and Bing really. You do have to have enough content and good content though. You also need to keep adding content. Or else why would anyone return to your website. Give your customers and prospects what they want. You need to build their trust. Build it by helping them by answering their questions. Be a thought leader. Be an authority in your field of expertise. Don’t just have a five page website, they don’t rank well in Google anymore.

How to maximise search engine optimisation (SEO) results?

You can maximise search engine optimisation (SEO) results by knowing where you are and where you want to be. Remember, if you fail to plan, you plan to fail. It depends where you’re at right now. Is your website generating traffic? Is it relevant traffic? If not, you need to revisit keyword research. Aren’t you ranking. Then competition research is necessary. Revisit keyword research and competitor research regularly. Look at your Google Search Console (formally Google Webmaster Tools) regularly, the same goes for your Google Analytics statistics. Act on what you see. Don’t understand it? Ask an expert to help you. Ask Internet Marketing Platinum. Use click tracking and user journey analysis with heat mapping solutions such as Hotjar and Lucky Orange to correct design flaws. A website can be designed using best practice and design principles but despite the most rigourous user acceptance testing (UAT), things can be missed or simply not appear in testing. Iterative web design is important. Oh and please be open to changing your website completely from time to time. If your website isn’t mobile responsive and designed to mobile first principles then it DOES need changing and redesigning. 

Who is search engine optimisation (SEO) for?

Search engine optimisation (SEO) is for anyone who wants more targeted, quality and quantity of website traffic. Anyone who wants more business. It is not for businesses at capacity with no systems in place to grow and scale up and no desire to do so.

What’s the first step in the search engine optimisation (SEO) process for your website?

Well, everything seems to think it’s keyword research and this is true to an extent. But when quoting SEO work with clients, we tend to speak about their competition, their goals and get an idea of if the prospect is a good fit for an organic search engine optimisation campaign. Some are not. Some think they want SEO but don’t. But once a prospective client decides they do need SEO, which to be honest, is most prospective clients who reach out to us, the first stage is in fact keyword research.

What does search engine optimisation (SEO) mean to businesses in Barnsley and elsewhere?