Gorilla Marketing | SEO Agency Sheffield

The first step in every SEO campaign is an SEO audit. But, what exactly is an SEO audit and how do we do it?

An SEO audit analyses your company’s website to see how it relates to what is considered SEO best practice. It looks at what you are working with and how your company is presented on the website and determines which changes to the site must be made in order to improve your search engine rankings.

The main aim of an SEO audit is to highlight the following:

SEO audits can be considered health checks, which identify any areas where your website is lacking compared to those of your competition. They also show how your website can be improved for search engine algorithms.

An SEO audit will take about three days to complete, and will specifically look at user experience, site speed, the technical structure of your website, where content creation is lacking, and any internal links between different pages on your site.

We will also do keyword research to determine which keywords can be incorporated into your content to increase your SERP rankings. Using the right keywords means that more people will spend more time on your website, which will see more people in the sales funnel and an increase in your revenue.

The audit will also include a competitor analysis, where we will look at the content produced by your industry competition. We will look at their backlinks and determine why and how they have attracted these backlinks and answered questions posed by users. This will help us understand how they have ranked higher than you.

We will then take the results of the SEO audit and start designing a custom SEO campaign for your company. The audit results will also be used as a baseline to measure the success of the campaign and to see how your website has improved.

The aim of your bespoke SEO campaign is to attract backlinks to help your business rank higher on search engines, and organically draw more users (who sometimes convert into customers!) to your website.