Gorilla Marketing | SEO Agency Leeds

Every SEO campaign needs to begin with an SEO audit. An SEO audit is an analysis to see how well your company’s web presence relates to SEO best practices. It is the first step in determining the SEO campaign and seeing where changes to your website must be made. The purpose of an SEO audit is to reveal the following information:

SEO audits are essentially checks to see how well your website is performing compared to competitors and to identify any potential gaps or issues. To complete our SEO audits, we rely on a range of different software, in addition to our own experience, to create a complete audit with actionable points to take away. As part of our technical audits, we’ll cover a range of factors, including the experience of users accessing your site, website speed, the structure of your website, internal links, and your content.

The results of the audit will then be used to build a bespoke SEO campaign, and will also be used to measure the success of your website going forward.

During the audit process, we will do keyword research and determine all keywords that will help your website rank higher. The use of appropriate keywords will increase website traffic and also entice users to spend more time on the site, which in turn will bring more traffic into the sales funnel.

We will also analyse your competitor’s websites to draw a comparison between their content and yours. We will analyse their backlinks and see why they have attracted the links present on their site and how they have answered questions from users which have helped them to rank higher than you.

By analysing your own website and those of your competitors, we will create an SEO campaign that will attract high-quality backlinks and draw more users to your site.