Bespoke Marketing Plans - Affordable SEO Services

SEO can be very confusing to people who are new to the industry or if you do not have the time to keep up with the ever-changing landscape. Below we have listed out the main sub-services of SEO we offer with a detailed explanation to how it will help your business. 

Keyword Research 

Keyword research is the process of finding and analyzing the terms that people use to search for information on the internet. The goal of keyword research is to identify the words and phrases that people are using to search for specific topics, and then to use those terms to improve the visibility of a website in search engine results pages (SERPs).

How does keyword research help with SEO? 

There are a couple of ways that keyword research can help improve your SEO efforts:

1. Identify which keywords to target: Keyword research can help you identify which keywords to target in your website content and meta tags in order to rank higher in search engine results pages.

2. Improve click-through rates: Once you’ve identified the right keywords to target, you can use those keywords in your website content and meta tags to improve your click-through rates (CTRs) from SERPs.

3. Understand your audience: Keyword research can also help you understand more about your audience and their needs. This understanding can help you create better content that is morelikely to be relevant and useful to your target readers.

4. Stay up-to-date on trends: Keyword research can help you stay up-to-date on the latest trends in your industry. This understanding can help you adapt your content and marketing strategies to stay ahead of the curve.

On-Page SEO

On-page SEO (also known as on-site SEO) is the process of optimizing a website for search engines. It involves improving the website architecture, content, and structure to make it easier for search engines to crawl and index the site.

How does on-page SEO help with SEO?

There are a couple of ways thaton-page SEO can help improve your SEO efforts:

1. Improve website structure: On-page SEO can help you improve the structure of your website to make it easier for search engines to crawl and index. This improved structure can lead to better rankings in SERPs.

2. Optimize website content: On-page SEO can also help you optimize your website content for specific keywords. This optimization can improve your CTRs from SERPs and help you rank higher for those keywords.

3. Understand user intent: Understanding the intent behind a search query can help you create better content that is more likely to be relevant and useful to your target readers. This understanding can also help you improve your website’s overall user experience.

Off-page SEO

Off-page SEO (also known as off-site SEO) is the process of optimizing a website for search engines by building backlinks from other websites. Backlinks are links that point from one website to another.

How does off-page SEO help with SEO?

There are a couple of ways that off-page SEO can help improve your SEO efforts:

1. Improve website authority: Off-page SEO can help you build backlinks from high-quality websites. These backlinks can help improve the overall authority of your website.

2. Increase website visibility: Off-page SEO can also help you increase the visibility of your website in SERPs. This increased visibility can lead to better CTRs and improved traffic levels.

3. Understand your audience: Understanding your audience’s needs and wants can help you create better content that is more likely to be relevant and useful to them. This understanding can also help you build backlinks from websites that are related to your target readers.

Technical SEO

What is technical SEO?

Technical SEO is the process of optimizing a website for search engines by improving the website’s infrastructure and architecture. It involves improving the website’s code, structure, and organization to make it easier for search engines to crawl and index the site.

How does technical SEO help with SEO?

There are a couple of ways that technical SEO can help improve your SEO efforts:

1. Improve website crawlability: Technical SEO can help you improve the way search engines crawl and index your website. This improved crawlability can lead to better rankings in SERPs.

2. Optimize website speed: Technical SEO can also help you optimize your website’s speed. This optimization can improve your website’s overall user experience and help reduce your Bounce Rate.

3. Improve website security: Technical SEO can also help you improve the security of your website. This improved security can help protect your website from hacking and other cyberattacks.

Local SEO

How does local SEO help with SEO?

There are a couple of ways that local SEO can help improve your SEO efforts:

1. Improve website visibility: Local SEO can help you increase the visibility of your website in local SERPs. This increased visibility can lead to better CTRs and improved traffic levels.

2. Understand your audience: Understanding your target audience’s needs and wants can help you create better content that is more likely tobe relevant and useful to them. This understanding can also help you build backlinks from websites that are related to your target readers.

3. Increase website authority: Local SEO can also help you build backlinks from high-quality websites. These backlinks can help improve the overall authority of your website.

SEO Consultancy 

SEO consultancy is a service where I can help you with all your SEO needs. I will help you improve your website’s visibility in SERPs, understand your audience, and build backlinks from high-quality websites.

SEO Training

SEO training is a service where I can help you learn about all things SEO. I will teach you how to do keyword research, optimize your website for search engines, and create content that is relevant and useful to your target readers.

Affordable SEO Packages

We offer a range of monthly affordable SEO packages which are designed to improve your website traffic & Google rankings.

Conversion Rate Optimisation 

SEO and conversion rate optimisation (CRO) are two essential components of any digital marketing strategy. While SEO is focused on improving visibility and organic traffic, CRO is all about maximising the number of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. One way to think of the relationship between SEO and CRO is that SEO brings people to your website, while CRO ensures that they take the desired action once they arrive. By working together, SEO and CRO can help you achieve your digital marketing goals.