A1 SEO Coventry

SEO, or Search Engine Optimisation, is the practice of improving a website’s technical setup, content relevancy, and link popularity in order for search engines to rank its pages higher in global and local search results and reach your target audience.

Search engines promote SEO tactics that provide relevant, keyword-rich content to improve user search experience and page ranking. This involves, among other things, employing relevant keywords in titles, meta descriptions, and headings (H1), descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content.